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Value Proposition of Smartphone Destination Marketing: The cases of Hong Kong and South Korea Journal article
Journal of Economics and Management, 2022,Volume: 44,Page: 187-209
Authors:  Kim, Hyun Hee;  Sun, Sunny;  Law, Rob
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/08/25
Smartphones, Smartphone Marketing, National Tourism Organization (Nto), Value Propositions, Perceived Value, Hong Kong, South Korea