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Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong Journal article
Discourse, Context & Media, 2022,Volume: 47,Page: 1-10
Authors:  Sandel, T. L.;  Wang, Y
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Wanghong  Social Media  China  Multimodal Affordances  Intimacy  Selling  
The Prohibition of ‘Subliminal Advertising’ in the Macao SAR: An Old Provision with New Relevance in the Age of Artificial Intelligence? Presentation
报告日期: 2022-05-28
Authors:  ROSTAM MAG.IUR.DR.IUR.NEUWIRTH
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Macau Special Administrative Region Of The People's Republic Of China  Media Law  Subliminal Advertising  Artificial Intelligence  
English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:4 TC[Scopus]:3 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Journal of Consumer Behaviour, 2021,Volume: 20,Issue: 5,Page: 1204-1215
Authors:  Tseng, Ting hsiang;  Huang, Hazel H.;  Liu, Matthew Tingchi
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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
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Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors:  Andrea Pérez;  María del Mar García de los Salmones;  Matthew Tingchi Liu
Adobe PDF | Favorite |  | TC[WOS]:23 TC[Scopus]:22 | Submit date:2019/08/01
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:34 | Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Journal article
SUSTAINABILITY, 2019,Volume: 11,Issue: 16
Authors:  Yeongbae Choe;  Hany Kim;  Hyo-Jae Joun
Favorite |  | TC[WOS]:5 TC[Scopus]:5 | Submit date:2020/07/15
Seasonality  Seemingly Unrelated Regression  Destination Marketing  Tourism Advertisement  Tourism Demand  Expenditure  
Effects of functional green advertising on self and others Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:23 TC[Scopus]:22 | Submit date:2018/10/30
Consumer Environmental Concern  Green Advertising  Individualism-collectivism  Third-person Effect