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Uncovering the service profit chain in the casino industry Journal article
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2017,Volume: 29,Issue: 11,Page: 2826-2846
Authors:  Catherine Prentice;  IpKin Anthony Wong;  Desmond Lam
Favorite |  | TC[WOS]:12 TC[Scopus]:12 | Submit date:2018/10/30
Marketing  Management  Literature Review  Tourism And Hospitality  Service Profit Chain  Casinos  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite |  | TC[WOS]:89 TC[Scopus]:106 | Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand