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The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:13 TC[Scopus]:12 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
PsyCh Journal, 2021,Volume: 10,Issue: 4,Page: 649-667
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity