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The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:9 TC[Scopus]:8 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility