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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:4 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors:  Andrea Pérez;  María del Mar García de los Salmones;  Matthew Tingchi Liu
Adobe PDF | Favorite |  | TC[WOS]:28 TC[Scopus]:29 | Submit date:2019/08/01