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LIU TING CHI [1]
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2019 [1]
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Asia Pacific Jou... [1]
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How CSR influences customer behavioural loyalty in the Chinese hotel industry
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:
Matthew Tingchi Liu
;
Yongdan Liu
;
Ziying Mo
;
Zhidong Zhao
;
Zhenghao Zhu
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Submit date:2019/10/17
China
Corporate Social Responsibility
Brand Image
Hotel
Customer Trust
Customer Behavioural Loyalty