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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
PsyCh Journal, 2021,Volume: 10,Issue: 4,Page: 649-667
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Nankai Business Review International, 2015,Volume: 6,Issue: 2,Page: 156-176
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Adobe PDF | Favorite |  | TC[WOS]:10 TC[Scopus]:13 | Submit date:2019/08/15
Complaint propensity  Consumer innovativeness  Customer relationship investment  Relationship strength