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Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity Journal article
Journal of Hospitality and Tourism Research, 2020,Volume: 44,Issue: 2,Page: 377-402
Authors:  Ou, Juanjuan;  Wong, Ip Kin Anthony;  Prentice, Catherine;  Liu, Matthew Tingchi
Favorite |  | TC[WOS]:17 TC[Scopus]:19 | Submit date:2021/12/06
Brand Equity  Casino  Customer Engagement  Impulsive Behavior  Loyalty  Service Environment  
Uncovering the service profit chain in the casino industry Journal article
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2017,Volume: 29,Issue: 11,Page: 2826-2846
Authors:  Catherine Prentice;  IpKin Anthony Wong;  Desmond Lam
Favorite |  | TC[WOS]:12 TC[Scopus]:12 | Submit date:2018/10/30
Marketing  Management  Literature Review  Tourism And Hospitality  Service Profit Chain  Casinos