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Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite |  | TC[WOS]:1 TC[Scopus]:2 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
The role of regulatory focus and goal progress on goal-directed consumption behaviors Journal article
JOURNAL OF CONSUMER MARKETING, 2017,Volume: 34,Issue: 2,Page: 147-155
Authors:  Chan, Nga Cheng;  Ho, Ying
Favorite |  | TC[WOS]:5 TC[Scopus]:5 | Submit date:2019/10/17
Motivation  Regulatory Focus  Goal Pursuit  Loyalty Program  Progress Level