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Information disclosing willingness in mobile internet contexts Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Gao, Bill Ming;  Liu, Matthew Tingchi;  Chu, Rongwei
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date：2022/05/17
City Tiers  Gender Difference  Information Disclosing Willingness  Mobile Internet  Perceived Risk  Perceived Trust  Privacy  
Chinese migrant workers' adoption of urban consumer habits Journal article
Marketing Letters, 2015,Volume: 26,Issue: 1,Page: 57-66
Authors:  Rongwei Chu;  James M. Leonhardt;  Matthew Tingchi Liu
Adobe PDF | Favorite |  | TC[WOS]:15 TC[Scopus]:16 | Submit date：2019/10/22
Migrant Workers  Habit Adoption  Subsistence  Bottom Of The Pyramid  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Adobe PDF | Favorite |  | TC[WOS]:16 TC[Scopus]:17 | Submit date：2019/08/01
Consumer Behaviour  Social Marketing  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu，Matthew Tingchi;  Wong，Ipkin Anthony;  Rongwei，Chu;  Tseng，Ting Hsiang
Favorite |  | TC[WOS]:69 TC[Scopus]:75 | Submit date：2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.;  Tseng,Ting Hsiang
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:17 | Submit date：2019/08/01
Chinese Management And Leadership  Corporate Social Responsibility  Gaming Research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite |  | TC[WOS]:101 TC[Scopus]:147 | Submit date：2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality  
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes Journal article
The International Review of Retail, Distribution and Consumer Research, 2012,Volume: 22,Issue: 4,Page: 365-383
Authors:  Matthew Tingchi Liu;  James L. Brock;  Ramendra Singh;  Rongwei Chu;  Joseph Sy-Changco
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:8 | Submit date：2019/11/29
Loyalty Programme  Credit Card  Reward Programme  Involvement  India