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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
International Journal of Hospitality Management, 2021,Volume: 99
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
Adobe PDF | Favorite |  | TC[WOS]:23 TC[Scopus]:26 | Submit date:2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Journal of Hospitality and Tourism Management, 2021,Volume: 48,Page: 561-571
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
Adobe PDF | Favorite |  | TC[WOS]:7 TC[Scopus]:7 | Submit date:2021/12/08
Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee