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Health Communication through Positive and Solidarity Messages Amid the COVID-19 Pandemic: Automated Content Analysis of Facebook Uses Journal article
International Journal of Environmental Research and Public Health, 2022,Volume: 19,Issue: 10
Authors:  Chang, Angela;  Xian, Xuechang;  Liu, Matthew Tingchi;  Zhao, Xinshu
Favorite |  | TC[WOS]:1 TC[Scopus]:0 | Submit date:2022/08/02
Anti-epidemic  Automated Content Analysis  Covid-19  Facebook  Natural Language Processing  Positive Psychology  Semantic Analysis  Solidarity  
Shaping employee green behavior: a multilevel approach with Pygmalion effect Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 322-349
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Wu, Peiguan
Favorite |  | TC[WOS]:3 TC[Scopus]:3 | Submit date:2022/05/17
Coworker Expectations  Employee Green Behavior (Egb)  Leader Expectations  Pygmalion Mechanism  
The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 249-267
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite |  | TC[WOS]:8 TC[Scopus]:8 | Submit date:2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
A method of customer valuation score and implementation for marketing strategy Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Huang, Li;  Liu, Matthew Tingchi;  Song, Xi;  Yen, Jerome
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2022/05/17
Customer Journey  Customer Valuation Theory  Entropy-based Customer Value Score Method  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
Information disclosing willingness in mobile internet contexts Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Gao, Bill Ming;  Liu, Matthew Tingchi;  Chu, Rongwei
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2022/05/17
City Tiers  Gender Difference  Information Disclosing Willingness  Mobile Internet  Perceived Risk  Perceived Trust  Privacy  
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Xue, Jin;  Liu, Matthew Tingchi
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/08/05
Endorsement  Live Streaming Sales (Lss)  Lss Ecosystem  Multi-channel Networks (Mcns)  Social Media Influencer  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi
Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2022/08/05
Bibliometric Review  Celebrity Endorsement  Literature Review  Network Visualization  
Obesity-related communication in digital chinese news from ainland china, hong kong, and taiwan: Automated content analysis Journal article
JMIR Public Health and Surveillance, 2021,Volume: 7,Issue: 11
Authors:  Chang, Angela;  Schulz, Peter Johannes;  Jiao, Wen;  Liu, Matthew Tingchi
Favorite |  | TC[WOS]:4 TC[Scopus]:2 | Submit date:2021/12/08
Computational Content  Digital Research Methods  Gene Disorders  Noncommunicable Disease  Obesity Discourse  Public Health  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:9 TC[Scopus]:8 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility