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Health Communication through Positive and Solidarity Messages Amid the COVID-19 Pandemic: Automated Content Analysis of Facebook Uses Journal article
International Journal of Environmental Research and Public Health, 2022,Volume: 19,Issue: 10
Authors:  Angela Chang;  Xuechang Xian;  Matthew Tingchi Liu;  Xinshu Zhao
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/05/20
Covid-19  Facebook  Positive Psychology  Solidarity  Anti-epidemic  Semantic Analysis  Natural Language Processing  Automated Content Analysis  
The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 249-267
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2022/05/17
Purchase intention  Relationship marketing  Social media  Trust  Vlogger  
Shaping employee green behavior: a multilevel approach with Pygmalion effect Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 322-349
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Wu, Peiguan
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2022/05/17
Coworker expectations  Employee green behavior (EGB)  Leader expectations  Pygmalion mechanism  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
A method of customer valuation score and implementation for marketing strategy Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Huang, Li;  Liu, Matthew Tingchi;  Song, Xi;  Yen, Jerome
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Customer journey  Customer valuation theory  Entropy-based customer value score method  
Information disclosing willingness in mobile internet contexts Journal article
Asia Pacific Journal of Marketing and Logistics, 2022
Authors:  Gao, Bill Ming;  Liu, Matthew Tingchi;  Chu, Rongwei
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City tiers  Gender difference  Information disclosing willingness  Mobile internet  Perceived risk  Perceived trust  Privacy  
Obesity-related communication in digital chinese news from ainland china, hong kong, and taiwan: Automated content analysis Journal article
JMIR Public Health and Surveillance, 2021,Volume: 7,Issue: 11
Authors:  Chang, Angela;  Schulz, Peter Johannes;  Jiao, Wen;  Liu, Matthew Tingchi
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/12/08
Computational content  Digital research methods  Gene disorders  Noncommunicable disease  Obesity discourse  Public health  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
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Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Journal of Consumer Behaviour, 2021,Volume: 20,Issue: 5,Page: 1204-1215
Authors:  Tseng, Ting hsiang;  Huang, Hazel H.;  Liu, Matthew Tingchi
Favorite |  | TC[WOS]:3 TC[Scopus]:2 | Submit date:2021/12/08
More than lip service to internal market orientation: a multilevel investigation of the role of internal service quality Journal article
International Journal of Contemporary Hospitality Management, 2021,Volume: 33,Issue: 8,Page: 2559-2585
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Wong, Ip Kin Anthony
Favorite |  | TC[WOS]:1 TC[Scopus]:2 | Submit date:2022/05/13
Employee organizational commitment  Internal market orientation  Internal service quality  Job (task) satisfaction