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| The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors: Quintal, Vanessa; Liu, Matthew Tingchi ; Unsal, Fahri; Phau, Ian
  Favorite | | TC[WOS]:0 TC[Scopus]:1 | Submit date：2019/10/21
Attitude Cognition Global Brands Purchase Intention Sponsorship Activation |
| Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors: Yongdan Liu; Matthew Tingchi Liu
Favorite | | TC[WOS]:5 TC[Scopus]:5 | Submit date：2019/10/21
Endorsement Advertising Marketing Communications Consumer Attitude Cognitive Load Celebrity Endorsement Celebrity Poses |
| Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors: Andrea Pérez; María del Mar García de los Salmones; Matthew Tingchi Liu
Favorite | | TC[WOS]:18 TC[Scopus]:15 | Submit date：2019/08/01 |
| How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors: Matthew Tingchi Liu; Yongdan Liu; Ziying Mo; Zhidong Zhao; Zhenghao Zhu
Favorite | | TC[WOS]:0 TC[Scopus]:18 | Submit date：2019/10/17
China Corporate Social Responsibility Brand Image Hotel Customer Trust Customer Behavioural Loyalty |
| Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors: Liu，Matthew Tingchi; Liu，Yongdan; Zhang，Lida L.
Favorite | | TC[WOS]:9 TC[Scopus]:11 | Submit date：2019/08/01
Brand affect Brand management Brand preference Branding strategies Celebrity endoresement Consumer behaviour Parasocial interaction Perceived brand quality Promotions management Vlog |
| Data mining approach to Chinese food analysis for diet-related cardiometabolic diseases Conference paper
Proceedings - 2019 IEEE 35th International Conference on Data Engineering Workshops, ICDEW 2019
Authors: Chang，Angela; Hu，Jieyi; Liu，Yichao; Liu，Matthew Tingchi
Favorite | | TC[WOS]:1 TC[Scopus]:3 | Submit date：2019/08/15
Chinese food Chronic disearses Data mining Diet-related Nutrition recommendation Online news |
| Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors: Luo，Jiaqi (Gemma); Wong，Ip Kin Anthony; King，Brian; Liu，Matthew Tingchi; Huang，Guo Qiong
Favorite | | TC[WOS]:20 TC[Scopus]:22 | Submit date：2019/08/01
China Co-creation Service quality |
| Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors: Luo，Jiaqi (Gemma); Wong，Ip Kin Anthony; King，Brian; Liu，Matthew Tingchi; Huang，Guo Qiong
Favorite | | TC[WOS]:20 TC[Scopus]:22 | Submit date：2019/08/15
China Co-creation Service quality |
| Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors: Luo，Jiaqi (Gemma); Wong，Ip Kin Anthony; King，Brian; Liu，Matthew Tingchi; Huang，Guo Qiong
Favorite | | TC[WOS]:20 TC[Scopus]:22 | Submit date：2019/08/15
China Co-creation Service quality |
| What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors: Angela Chang; Matthew Tingchi Liu
Favorite | | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/08/15
Theatre Patrons Preference Involvement Satisfaction Structural Equation Modelling |
