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Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases Between Regular and Pathological Gamblers Journal article
JOURNAL OF GAMBLING STUDIES, 2017,Volume: 33,Issue: 2,Page: 539-553
Authors:  Desmond Lam;  Richard Mizerski
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2018/10/30
Gambling  Pathological Gambling  Duplication Of Purchase Law  
Gamblers’ Habit Journal article
Journal of Business Research, 2013,Volume: 66,Issue: 9,Page: 1605-1611
Authors:  Richard Mizerski;  Katherine Mizerski;  Desmond Lam;  Alvin Lee
Favorite |  | TC[WOS]:9 TC[Scopus]:9 | Submit date:2019/09/19
Gambling  Habit  Nbd-dirichlet  Behavioral Modeling  
The Gambling Habit Conference paper
Proceedings of the Summer Marketing Educators 2010 conference: The role of marketing in creating customer value and enhancing societal welfare, Boston, Mass, August 13-16, 2010
Authors:  Desmond Lam;  Richard Mizerski;  Alvin Lee
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/30
Gambling  Habit  
Investigating the construct of adolescent receptivity to tobacco advertising and promotion Conference paper
Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, Hong Kong, China, 1-4 June, 2005
Authors:  Lee, Alvin Y. C.;  Mizerski, Richard;  Mizerski, Katherine;  Lam, Desmond
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