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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
PsyCh Journal, 2021,Volume: 10,Issue: 4,Page: 649-667
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
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Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
An arousal-based explanation of affect dynamics Journal article
European Journal of Marketing, 2016,Volume: 50,Issue: 7-8,Page: 1159-1184
Authors:  Li Yan;  Matthew Tingchi Liu;  Xiaoyun Chen;  Guicheng Shi
Adobe PDF | Favorite |  | TC[WOS]:8 TC[Scopus]:9 | Submit date:2019/08/01
Marketing  Evaluation  Advertising  Empirical Study  
Do Customers Prefer Casinos with CSR? An Empirical Study Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors:  Matthew Tingchi Liu;  Guicheng Shi;  Ting-Hsiang Tseng
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14
Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Journal of Services Marketing, 2016,Volume: 30,Issue: 2,Page: 201-211
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
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Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength  
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Nankai Business Review International, 2015,Volume: 6,Issue: 2,Page: 156-176
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
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Complaint propensity  Consumer innovativeness  Customer relationship investment  Relationship strength  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
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Consumer Behaviour  Social Marketing  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.;  Tseng,Ting Hsiang
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Chinese Management And Leadership  Corporate Social Responsibility  Gaming Research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite |  | TC[WOS]:101 TC[Scopus]:147 | Submit date:2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality  
The role of renqing in mediating customer relationship investment and relationship commitment in China Journal article
Industrial Marketing Management, 2011,Volume: 40,Issue: 4,Page: 496-502
Authors:  Guicheng Shi;  Yizheng Shi;  Allan K.K. Chan;  Matthew Tingchi Liu;  Kim-Shyan Fam
Adobe PDF | Favorite |  | TC[WOS]:34 TC[Scopus]:38 | Submit date:2020/07/15
Guanxi  Renqing  Relationship Investment  Relationship Commitment