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How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Adobe PDF | Favorite |  | TC[WOS]:16 TC[Scopus]:17 | Submit date:2019/08/01
Consumer Behaviour  Social Marketing  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.;  Tseng,Ting Hsiang
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:17 | Submit date:2019/08/01
Chinese Management And Leadership  Corporate Social Responsibility  Gaming Research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite |  | TC[WOS]:103 TC[Scopus]:152 | Submit date:2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality