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The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 249-267
Authors:
Chen, Yangyang
;
Tingchi Liu, Matthew
;
Liu, Yongdan
;
Chang, Angela Wen yu
;
Yen, Jerome
Favorite
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TC[WOS]:
6
TC[Scopus]:
7
|
Submit date:2022/05/17
Purchase Intention
Relationship Marketing
Social Media
Trust
Vlogger
The mechanism leads to successful clickbait promotion in WeChat social media platforms
Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:
Liu, Matthew Tingchi
;
Xue, Jin
;
Liu, Yongdan
Adobe PDF
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TC[WOS]:
6
TC[Scopus]:
7
|
Submit date:2021/12/08
Clickbait
E-commerce
Relationship Quality
Social Media
Source Credibility
Using text mining to track changes in travel destination image: the case of Macau
Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 2,Page: 371-393
Authors:
Liu, Matthew Tingchi
;
Liu, Yongdan
;
Mo, Ziying
;
Ng, Kai Lam
Favorite
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TC[WOS]:
10
TC[Scopus]:
10
|
Submit date:2022/05/13
Destination Image
Online Reviews
Text Mining
Tourist-generated Content
The importance of knowledge and trust for ethical fashion consumption
Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 5,Page: 1175-1194
Authors:
Liu, Yongdan
;
Liu, Matthew Tingchi
;
Pérez, Andrea
;
Chan, Wilco
;
Collado, Jesús
;
Mo, Ziying
Favorite
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TC[WOS]:
2
TC[Scopus]:
2
|
Submit date:2022/05/13
Ethical Fashion
Knowledge
Sem
Theory Of Planned Behavior
Trust
Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory
Journal article
Journal of Advertising, 2020,Volume: 49,Issue: 2,Page: 185-194
Authors:
Liu, Yongdan
;
Liu, Matthew Tingchi
Adobe PDF
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Favorite
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TC[WOS]:
12
TC[Scopus]:
10
|
Submit date:2021/12/06
Celebrity poses and consumer attitudes in endorsement advertisements
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
Adobe PDF
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Favorite
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TC[WOS]:
9
TC[Scopus]:
8
|
Submit date:2019/10/21
Endorsement
Advertising
Marketing Communications
Consumer Attitude
Cognitive Load
Celebrity Endorsement
Celebrity Poses
How CSR influences customer behavioural loyalty in the Chinese hotel industry
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:
Matthew Tingchi Liu
;
Yongdan Liu
;
Ziying Mo
;
Zhidong Zhao
;
Zhenghao Zhu
Adobe PDF
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Favorite
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TC[WOS]:
0
TC[Scopus]:
37
|
Submit date:2019/10/17
China
Corporate Social Responsibility
Brand Image
Hotel
Customer Trust
Customer Behavioural Loyalty
Vlog and brand evaluations: the influence of parasocial interaction
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:
Liu,Matthew Tingchi
;
Liu,Yongdan
;
Zhang,Lida L.
Favorite
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TC[WOS]:
28
TC[Scopus]:
31
|
Submit date:2019/08/01
Brand Affect
Brand Management
Brand Preference
Branding Strategies
Celebrity Endoresement
Consumer Behaviour
Parasocial Interaction
Perceived Brand Quality
Promotions Management
Vlog
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?
Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
Favorite
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TC[WOS]:
0
TC[Scopus]:
0
|
Submit date:2019/10/17
Perceptual Fluency
Celebrity
Endorsement
Celebrity's Image
Consumer Behavior
Effects of functional green advertising on self and others
Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
Adobe PDF
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Favorite
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TC[WOS]:
24
TC[Scopus]:
23
|
Submit date:2018/10/30
Consumer Environmental Concern
Green Advertising
Individualism-collectivism
Third-person Effect