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The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 249-267
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite |  | TC[WOS]:6 TC[Scopus]:7 | Submit date:2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:6 TC[Scopus]:7 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Using text mining to track changes in travel destination image: the case of Macau Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 2,Page: 371-393
Authors:  Liu, Matthew Tingchi;  Liu, Yongdan;  Mo, Ziying;  Ng, Kai Lam
Favorite |  | TC[WOS]:10 TC[Scopus]:10 | Submit date:2022/05/13
Destination Image  Online Reviews  Text Mining  Tourist-generated Content  
The importance of knowledge and trust for ethical fashion consumption Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 5,Page: 1175-1194
Authors:  Liu, Yongdan;  Liu, Matthew Tingchi;  Pérez, Andrea;  Chan, Wilco;  Collado, Jesús;  Mo, Ziying
Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2022/05/13
Ethical Fashion  Knowledge  Sem  Theory Of Planned Behavior  Trust  
Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory Journal article
Journal of Advertising, 2020,Volume: 49,Issue: 2,Page: 185-194
Authors:  Liu, Yongdan;  Liu, Matthew Tingchi
Adobe PDF | Favorite |  | TC[WOS]:12 TC[Scopus]:10 | Submit date:2021/12/06
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Adobe PDF | Favorite |  | TC[WOS]:9 TC[Scopus]:8 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:37 | Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:28 TC[Scopus]:31 | Submit date:2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
Effects of functional green advertising on self and others Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:24 TC[Scopus]:23 | Submit date:2018/10/30
Consumer Environmental Concern  Green Advertising  Individualism-collectivism  Third-person Effect