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Online group-buying: The effect of deal popularity on consumer purchase intention Journal article
Journal of Consumer Behaviour, 2022,Volume: 21,Issue: 2,Page: 387-399
Authors:  Chow, Cheris W.C.;  Chow, Clement S.F.;  Lai, Jennifer Y.M.;  Zhang, Lida L.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/04/06
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:22 TC[Scopus]:23 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog