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THE IMPACT OF THE 50TH MACAO GRAND PRIX ON MACAO'S DESTINATION IMAGE
Glenn McCartney
2005
Source PublicationInternational journal of event management research
ISSN1833-0681
Volume1Issue:1Pages:46-65
Abstract

Despite Macao’s growing tourism arrival figure and healthy economy, fuelled primarily by the gaming industry, Macao’s tourist image remains relatively entrenched, and is sometimes reported negatively as being solely a gaming destination. This research empirically studied how the image attributes of Macao were affected during the Macao Grand Prix, upon visitor arrival and departure, comparing first-time and repeat visitors’ perceptions, as well as those who specifically came to see the Grand Prix, or for other purposes. An administered survey was used in collecting data from 148 matching respondents, enabling a pre and post analysis of how visiting frequency and purpose of visit (Grand Prix or not) effected image attributes. The results indicated that image perception could fluctuate even after consecutive visits, although the Grand Prix event in itself did not change visitor perceptions. Various forms of information sources were examined in their role in convincing the visitor to journey to Macao during this period, revealing the importance of informal word-of mouth ‘publicity’, but also suggesting the importance of having an integrated marketing and public relations programme.

KeywordMacao Grand Prix Destination Attributes Destination Image Marketing Strategy
Language英语
Fulltext Access
Document TypeJournal article
CollectionPersonal research not belonging to the institution
Faculty of Business Administration
AffiliationInstitute for Tourism Studies Macao SAR China
Recommended Citation
GB/T 7714
Glenn McCartney. THE IMPACT OF THE 50TH MACAO GRAND PRIX ON MACAO'S DESTINATION IMAGE[J]. International journal of event management research,2005,1(1):46-65.
APA Glenn McCartney.(2005).THE IMPACT OF THE 50TH MACAO GRAND PRIX ON MACAO'S DESTINATION IMAGE.International journal of event management research,1(1),46-65.
MLA Glenn McCartney."THE IMPACT OF THE 50TH MACAO GRAND PRIX ON MACAO'S DESTINATION IMAGE".International journal of event management research 1.1(2005):46-65.
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