Residential College | false |
Status | 已發表Published |
Hosting a recurring mega-event: visitor raison d'être | |
Glenn James McCartney | |
2007-02-18 | |
Source Publication | Journal of Sport Tourism |
ABS Journal Level | 1 |
ISSN | 1477-5085 |
Volume | 10Issue:2Pages:113-128 |
Abstract | Sports events have become ever more prominent as a tool to increase a visitor's awareness and as an attraction to a destination. This possible synergy of sport and tourism, through the use of various sports events, has become an increasing area of research. However, while research has been undertaken with one-off 'mega' or 'hallmark' events such as the Olympics or World Cup tournaments, little has focused on recurring mega-events in the same location, as tourism attractions. This research sets out to explore the profiles and visitor motivations of participants and non-participants to the Macao Grand Prix Golden jubilee event, which has taken place each year in Macao since 1954. A recurring mega-event will have undergone a period of evolution and adaptation within its host community as a strategy of sustainability, which also raises issues such as its attractiveness, flow-on benefits, participant loyalty and repeat visitation, as well as the potential to explore newer tourist market segments. The results indicated that there are profile differences, with a degree of participant loyalty, and possibility to widen participant segments and duration in the destination. This reinforces the role and importance of an appropriate and suitable marketing and promotional strategy. |
Keyword | Sport Tourism Mega-event Grant Prix Profile Travel Experience |
DOI | 10.1080/14775080500223231 |
Language | 英語English |
Scopus ID | 2-s2.0-77954375374 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Personal research not belonging to the institution |
Affiliation | Institute for Tourism Studies Colina de Mong-Há Macao |
Recommended Citation GB/T 7714 | Glenn James McCartney. Hosting a recurring mega-event: visitor raison d'être[J]. Journal of Sport Tourism,2007,10(2):113-128. |
APA | Glenn James McCartney.(2007).Hosting a recurring mega-event: visitor raison d'être.Journal of Sport Tourism,10(2),113-128. |
MLA | Glenn James McCartney."Hosting a recurring mega-event: visitor raison d'être".Journal of Sport Tourism 10.2(2007):113-128. |
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