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Exploring perceived risk in building successful drone food delivery services
Jinsoo Hwang1; Ja Young (Jacey) Choe2
2019-08-12
Source PublicationInternational Journal of Contemporary Hospitality Management
ISSN0959-6119
Volume31Issue:8Pages:3249-3269
Abstract

Purpose – This paper aims to explore the types of perceived risks involved with using drone food delivery services. Furthermore, this study investigates the relationship between perceived risk and image of drone food delivery services. Lastly, this study examines the effect of image of drone food delivery services on desire, intentions to use and willingness to pay more.

Design/methodology/approach – This study collected data from 331 respondents in Korea. Before the start of the survey, the respondents were given a video, which made it easier for them to understand drone food delivery services.

Findings – The three types of perceived risks (i.e. time risk, performance risk and psychological risk) have a negative influence on image of drone food delivery services and, thus, aids in increasing desire, intentions to use and willingness to pay more.

Originality/value – The concept of perceived risk was applied to the context of drone food delivery services in this study in combination with other understudied concepts, image, desire, intentions to use and willingness to pay more. This study is one of the first studies that applied those significant concepts to the context of drone food delivery services, even though there are a large number of papers in the technology field. Thus, the findings of this study will be important to foodservice companies when building successful drone food delivery services.

KeywordImage Perceived Risk Willingness To Pay More Desire Drone Food Delivery Services Intentions To Use
DOIhttps://doi.org/10.1108/IJCHM-07-2018-0558
URLView the original
Language英语
Fulltext Access
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorJa Young (Jacey) Choe
Affiliation1.College of Hospitality and Tourism Management, Sejong University, Seoul, Republic of Korea
2.Faculty of Business Administration, University of Macau, Taipa, Macao
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Jinsoo Hwang,Ja Young . Exploring perceived risk in building successful drone food delivery services[J]. International Journal of Contemporary Hospitality Management,2019,31(8):3249-3269.
APA Jinsoo Hwang,&Ja Young .(2019).Exploring perceived risk in building successful drone food delivery services.International Journal of Contemporary Hospitality Management,31(8),3249-3269.
MLA Jinsoo Hwang,et al."Exploring perceived risk in building successful drone food delivery services".International Journal of Contemporary Hospitality Management 31.8(2019):3249-3269.
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